This system was designed to disrupt the sun care market by replacing petroleum-based plastics with two distinct identities. To move away from the clinical white-and-orange aesthetics of traditional brands, I implemented a strategy of "visual disruption" centered on a bold primary color palette and intricate, psychedelic patterns. I used pattern-driven storytelling to categorize the line—assigning specific designs to child, baby, and adult segments—to create a sense of brand loyalty that feels both sophisticated and accessible.

The primary objective was to prove that a sustainable, non-polymer alternative could successfully compete against established corporate entities. By conducting deep research from the perspectives of users, retailers, and manufacturers, I synthesized a "business model canvas" that validates the project's viability. The challenge lay in ensuring the design felt like a premium upgrade rather than a compromise, making sustainable CPG products feel trend-forward for a broader demographic.