Charity events compete fiercely for limited donor time and interest. The brand identity for the KC Pet Project: Putting for Paws bridges two distinct worlds: the prestige of a traditional golf tournament and the community-driven, empathetic mission of animal welfare. By establishing a sleek, cohesive visual language across all digital touchpoints, the design elevates the event into a high-profile experience that engages casual supporters and high-value donors alike.

Grounded in market research and a visual audit of competing nonprofit events, the challenge was standing out in a saturated fundraising environment. I synthesized a data-backed design brief into a complete promotional ecosystem, executing a high-converting landing page, direct email solicitations, and a multi-platform social campaign. The final identity delivers a clear information hierarchy that simplifies registration and drives sponsorship acquisition.