Sunscreen Packaging

A disruptive sun care branding system that replaces petroleum-based plastics with two distinct identities: a high-end, trend-forward line for intense sun protection and a vibrant, pattern-driven collection for families.

Concept 1

Project Scope: Branding | Packaging | Identity Systems

Project Duration: Spring 2025 (Semester-long)

Tools Used:  InDesign | Illustrator | Photoshop | Lightroom | Canva

Project Objective

The primary objective of this project was to disrupt the sun care market by developing a category-leading brand identity and product line that eliminates or radically reduces the use of petroleum-based plastics. By conducting deep primary and secondary research from the perspectives of users, retailers, and manufacturers , the goal was to synthesize a "Business Model Canvas" that proves a sustainable, non-polymer alternative can successfully compete against established corporate CPG (Consumer Packaged Goods) entities.

Design Strategy

Concept 2

To differentiate from the clinical white and orange aesthetics of traditional sunscreens, I implemented a strategy of "visual disruption" centered on a bold primary color palette and intricate, "hypnotic" psychedelic fish patterns. My approach utilized pattern-driven storytelling to categorize the line—assigning specific designs to Child, Baby, and Adult segments—to create a sense of entrancement and brand loyalty. This was executed through two distinct conceptual lenses: a sophisticated "Sephora-esque" aesthetic for high-end sun protection (Beach, Pool, Intense Sun) and a vibrant, family-friendly concept designed to make sustainable CPG products accessible and trendy for a broader demographic

What I learned

This project taught me how to bridge the gap between deep secondary research and creative storytelling to build a brand that actually disrupts the status quo. By developing a Business Model Canvas, I learned how to move beyond just "pretty packaging" to document a product's real-world viability and its potential to shift consumer behavior away from petroleum-based plastics. I really pushed my comfort zone by experimenting with "hypnotic" psychedelic patterns and unconventional primary colors to see how visual form can categorize a product line while maintaining high-end craft for a final exhibition.