HELM Magazine

A fictional travel magazine exploring the relationship between typography, imagery, and editorial storytelling across print and digital platforms.

Project Scope: Editorial Design | Typography | Layout Design

Project Duration: March 31 –May 7 2024

Tools Used:  InDesign | Photoshop | ReadyMag

Project Objective

This project focused on creating Helm Magazine, a publication designed to inform and engage passengers on board by highlighting activities, dining options, travel tips, and local destinations. The goal was to design a magazine that functions both as a printed publication providing clear navigation, engaging content, and a cohesive visual identity. By combining editorial storytelling with strategic typographic choices, the magazine aims to enhance the passenger experience and offer accessible, enjoyable information.

Design Strategy

I began by researching the target audience—passengers seeking guidance and inspiration—and mapped content priorities for readability and engagement. Using a modular grid system, I structured the cover, table of contents, departments, and feature article to balance hierarchy, imagery, and typography. Departments were designed with varied layouts to accommodate lists, short narratives, and editorial picks, while the Feature Well emphasized long-form storytelling with immersive photography. For the digital version, content was adapted to maintain clarity and interactivity in ReadyMag. Throughout, I focused on typographic precision, visual consistency, and flexible design that translates seamlessly between print and web, resulting in a magazine that is both functional and visually compelling.

What I learned

I learned how design and content work together in editorial projects, focusing on guiding information clearly and making the reading experience enjoyable. I developed a systematic approach to magazine layout, creating and maintaining a strict visual ruleset for consistency across all pages. This project also strengthened my understanding of magazine anatomy, including how to structure feature articles and editorial departments effectively.